If you own a startup, SEO is the very core of building a successful web presence and establishing your business goals. During the early stages of business, trying to figure out where to start can be overwhelming and often times SEO gets pushed to the back burner. But having a robust SEO strategy is crucial, and it doesn’t have to kill your budget. In this post, we’ll talk about nine reasons developing an SEO strategy should be one of your top priorities:
It is Cost-effective?
SEO is free, just like the other tools that are needed to use it like Google Search Console and Google Analytics.
Google Search Console lets you know what’s precisely being searched, and how do visitors land there in the first place. Other things that it can also identify are broken links or 404s, which are bad for SEO health. On the other hand, Google Analytics lets you see what web visitors are doing on your site.
Determining what tools to use to examine your current SEO health will help you build a robust SEO strategy.
Your Competitors are Taking Advantage of It
As more and more people are starting to realize the benefits of an SEO strategy, your competitors are also trying to take advantage of it.
That’s why getting ahead of the competition in organic search is one of the best ways to set your business apart.
Every step you take on the organic search results ladder, a competitor topples over.
Staying on top of the search rankings isn’t only beneficial for your brand, but it also simultaneously hurts your competition as well.
Remember the first page on Google’s search results dominates the majority of the total search traffic.
In fact, the top spot on Google gets approximately 30 percent click-through rate. Therefore, having the right SEO strategy under your belt will let you compete with equal footing with more prominent brands.
High Search Engine Rankings Mean High ROI
Calculating your ROI is the best way to know whether or not your online marketing campaign is successful.
Through a solid SEO strategy, your site doesn’t have to look for top sites to advertise and attract traffic.
Once your site lands on the top results on search engines, large amounts of traffic will be drawn to your content, making it a traffic magnet.
There are Helpful SEO Tools and Software Available
Applying the right tools will help you develop the right strategies for your business. It helps you:
- Scale your offering by doing more, upselling, and adding more offerings
- Frees up your time from doing manual, repetitive tasks
- Makes data analysis easier and process optimization easier
- Uncover new strategies and untapped opportunities
- Generate more revenue
It Helps Build Your Reputation
Every business owner wants their startup to be well-known. A robust SEO strategy can bring more unique visitors to your site and build a good business reputation in the long run.
Without a doubt, you want your brand to be known for all the right reasons. Therefore, the delivery of high-quality goods and services is crucial.
It Enables You to Reach Potential Customers Easily
Your site is usually the first point of contact with your audience. It helps you generate leads, and attract new customers.
If people can’t find your website, then it’s the same as not existing. That’s why the role of SEO is invaluable. A solid SEO strategy increases your revenue and profit, helps you stay ahead of the competition, and attract more potential customers in the long run.
It Promotes Brand Awareness
Without a doubt, people trust search engines. When you influence the search algorithm and your website lands on the top page, this significantly boosts your brand awareness.
As a result, your brand will gain a significant exposure not only for people searching for relevant keywords. Even users that are searching for something completely different will also have a possibility of landing to your site.
It Generates Organic Traffic
Organic traffic will always play a key role in boosting your startup’s growth. Because stand-out products, services, and ideas are meant to go viral, it results in better search rankings in the long run with the help of brand mentions, inbound links, and social signals.
Because organic search traffic is free, conversions lead to a higher ROI. It boosts your chance of establishing current trends, and help inform future trends as well.
You Can Access Valuable Customer Data
A website that is search engine optimized allows your startup to examine and extract a large quantity of data.
Obtaining this information will help you refine and boost your advertising efforts. It lets you come up with strategies that will help achieve your desired results. Moreover, the more you know about your customers, the better you’ll be able to understand their needs, with the right products and services.
Over to You
Several digital marketing strategies and tactics are valuable to your startup. SEO is undoubtedly one of the best long-term investment your startup can make to grow your brand, and achieve the results you want over time.
The original version of this article was first published on V3Broadsuite.