View Post

Want Real Leads? Quit Focusing on the Sales Funnel

In Market Research by Shelly KramerLeave a Comment

Many companies today focus on the traditional sales funnel—they hunt, lure, and trap leads. Then, they close or otherwise convert—whether by making a sale, getting an email address, or enticing the lead to take another desired action. What’s next? They repeat the process with another lead. And another. And another. While the linear approach is valid in many ways—after all, …