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Are There Magic Marketing Metrics in the Engagement Economy

In Marketing by Laura PattersonLeave a Comment

Perhaps you’ve heard that we are in now what is known as the Engagement Economy. Nearly a decade ago, The Institute for the Future, an independent, nonprofit strategic research group, explored what they referred to as the “Burgeoning Economy of Engagement.” The idea has continued to gain traction, and today the basic premise is that every organization needs to create …