Machines can be taught to identify patterns in historical data, but it takes a human skill to see and use non-obvious data to facilitate growth and create customer value.
How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges
There has been a lot of talk about the importance of the marketing stack in providing personalization and automation that will improve and enhance customer experience. Here are some insights on how Martech is enabling enterprises to overcome market challenges.
The Next Role You Need to Fill—Analytics Translator
Big Data. It seems like you can’t go anywhere without hearing about it. As more and more devices become connected via the IoT, companies everywhere are scrambling to collect, structure, and organize all of the data they can about their customers’ habits and desires. The only question: who is helping them use that data to maximize it’s power for their …
Focused on Customer Acquisition? Is Marketing Automation Part of Your Game Plan?
Everyone seems to want a piece of the marketing automation (MA) pie—probably because this pie is now worth an estimated $1.8 billion. That’s a 50 percent annual increase for the third year in a row. If your business focuses on customer acquisition, you need marketing automation in your game plan. Learn how to leverage this increasingly popular marketing tool to …
