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7 Reasons Why It’s the Best Time Ever to be a B2B Marketer

In Marketing by Tom PickLeave a Comment

“It was the best of times, it was the worst of times,” wrote Charles Dickens in his oft-quoted opening lines of A Tale of Two Cities. While the story is set in late 18th century London and Paris, that description could refer to the state of B2B marketing today. B2B marketers face unprecedented challenges, obstacles, and expectations. Yet they also …

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Truly Intelligent Machines: The Impact of AI That Can Think

In AI by Daniel NewmanLeave a Comment

Intelligent machines are one of the most controversial types of technology in development today. And I hate to break it to those of you who are concerned about the use of AI-powered robots, but intelligent machines aren’t going anywhere. In fact, they’re only getting smarter. Recently, leaders like IBM and Alphabet have been pushing AI to its outer limits, teaching it …

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Can Artificial Intelligence Fuel Your Lead Generation Efforts?

In Technology by Shelly KramerLeave a Comment

Let’s play a little word association game. I say:  Connecting with your audience and improving brand awareness. You say:  Content and Social! I say:  Staying competitive in a mobile world. You say:  Digital transformation! I say:  Revolutionizing B2B sales and lead generation. You say:  Artificial intelligence! Wait . . . what? Yes, it’s true. Here’s why. Siri and Cortana, meet …