“It was the best of times, it was the worst of times,” wrote Charles Dickens in his oft-quoted opening lines of A Tale of Two Cities. While the story is set in late 18th century London and Paris, that description could refer to the state of B2B marketing today. B2B marketers face unprecedented challenges, obstacles, and expectations. Yet they also …
Truly Intelligent Machines: The Impact of AI That Can Think
Intelligent machines are one of the most controversial types of technology in development today. And I hate to break it to those of you who are concerned about the use of AI-powered robots, but intelligent machines aren’t going anywhere. In fact, they’re only getting smarter. Recently, leaders like IBM and Alphabet have been pushing AI to its outer limits, teaching it …
AI Strategy Foundation: Breaking it Down to the Basics
One question I used to hear a lot as a kid was this: “If your friend jumped off a bridge, would you do it, too?” Yes, there were lots of bad trends in the 80s, and I may have fallen prey to more than a few of them. But that idea of blindly following a trend doesn’t just apply to …
Practical Uses of Artificial Intelligence for Midmarket Marketers
AI is being embraced in the enterprise. But skepticism and confusion are holding back the midmarket. Here are some practical uses for AI in small firms today.
How Technology is Reshaping Modern Marketing: AI and Deep Learning
Technology, and specifically Artificial Intelligence and Deep Learning, are reshaping modern marketing today. Here’s what you need to know.
Artificial Intelligence is now a Foundational Building Block for Personalization
AI can individualize every interaction with customers, making it the perfect tool for personalization. Here’s how.
Can Artificial Intelligence Fuel Your Lead Generation Efforts?
Let’s play a little word association game. I say: Connecting with your audience and improving brand awareness. You say: Content and Social! I say: Staying competitive in a mobile world. You say: Digital transformation! I say: Revolutionizing B2B sales and lead generation. You say: Artificial intelligence! Wait . . . what? Yes, it’s true. Here’s why. Siri and Cortana, meet …
