There are a lot of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. Let’s take a look at the six dimensions of a B2B buyer persona.
What CX Lessons can B2B Marketers Learn from Amazon?
To meet the needs of modern customers, B2B companies have started investing more in customer experiences. If you are one of them, consider replicating Amazon’s company culture.
What is the Role of Marketing Automation in the B2B Landscape?
What role does marketing automation play for B2B companies? This infographic explores the topic in more detail.
Why Yes, You Do Need a LinkedIn Video Marketing Strategy
Have you started using videos on your LinkedIn page? If not, here are a few reasons to consider a LinkedIn video marketing strategy and how to get started.
B2B Buyers Are Bored to Death with Your Marketing Speak
B2B buyers have spoken, by way of a recent survey conducted by WHM and Propeller Insights, and they are bored to death with your marketing speak. Sound harsh? It’s not intended to be. Here’s the deal, B2B buyers are surrounded every day with creative, innovative, interesting content by way of time spent on Instagram, YouTube, Twitter, Snap, and even Facebook …
LinkedIn: The Most Important Channel for B2B Marketers
As a B2B marketer you may consider LinkedIn nothing more than a job search site, but if that’s what you’re thinking, you’re dead wrong. While LinkedIn is without question the first place people go when they’re looking for a new job, the world’s biggest business social network is also a veritable powerhouse of business opportunities. Want to know why LinkedIn …
LinkedIn Video for B2B Brands is a No-Brainer
According to a study developed by LinkedIn, some 94 percent of B2B marketers report using LinkedIn as their number one social media channel for distributing content. Based on my personal experience working with many B2B brands, this is true. Sort of. If B2B brands are using social at all, sometimes they are using LinkedIn. Sometimes well, most times not so …
5 Tactics for Creating Better B2B Customer Experiences [and more sales]
For today’s B2B marketers, a focus on customer experience is essential. These 5 tactics can help turn prospects into customers.
The B2B Content Syndication Report
The modern B2B marketer rightly recognizes the power of quality content to educate, inform, and ultimately engage with their target customers as a key part of their lead generation strategy. However good it might be, the impact of content will be severely limited if it’s only available within the narrow confines of an organization’s own digital walls, which is something …
Want To Sell More? Online Events and Webcasts Could be the Content B2B Marketers are Missing.
The cornerstone of B2B marketing is giving prospective customers what they need, when they need it. This helps them find the information and resources they need and, equally as important, it helps B2B marketing teams move those prospects along through the sales process, ultimately ending with a handoff to the sales team and the holy grail—conversion. It probably goes without …
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