As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new type of “normal.” Here’s what b2b marketers need to know.
LinkedIn Video for B2B Brands is a No-Brainer
According to a study developed by LinkedIn, some 94 percent of B2B marketers report using LinkedIn as their number one social media channel for distributing content. Based on my personal experience working with many B2B brands, this is true. Sort of. If B2B brands are using social at all, sometimes they are using LinkedIn. Sometimes well, most times not so …
