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Customer Attrition: The Five Common Points

In Leadership by Marina ErulkarLeave a Comment

Companies know that it is far more profitable and far less costly to sell to existing customers than it is to acquire new ones. To realize this benefit, customer attrition must be controlled. There are five common points across the customer life-cycle where companies are at risk of losing customers. Below, we review those points, common vulnerabilities, and how companies …

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5 Leadership Traits Required for Digital Transformation Success

In Leadership by Daniel NewmanLeave a Comment

Businesses are changing right before our eyes as the digital transformation takes place around the world. And yet many dinosaur leaders, as I like to call them, are still in these businesses risking extinction if they can’t adapt to this ever-changing environment. It’s true that leaders must be willing to accept change in order to remain competitive. However, I believe …