As we head out of the 2020 pandemic, slowly, what are key opportunities that CMOs can capitalize on?
What Should CMOs Focus On In 2021?
Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.
How Tech Is Leading A Marketing Comeback Following The Pandemic Driven Slowdown
After COVID-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a focus on investing in their customers.
How Customer Data Platforms Play A Role In Securing Big Data
A new market research report shows that by 2027, the overall big data security market will grow to $64.4 billion. A Look at how Customer Data Platforms help enable better security of customer data.
How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges
There has been a lot of talk about the importance of the marketing stack in providing personalization and automation that will improve and enhance customer experience. Here are some insights on how Martech is enabling enterprises to overcome market challenges.
What Should CMOs Focus on in 2020?
With so much possible in the realm of marketing these days, what should CMOs focus on in 2020? Exploring 6 priorities for the CMO in 2020.
Are CDOs Replacing CMOs?
Are CDOs replacing CMOs? The truth is digital transformation itself is disrupting the entire way companies structure their businesses, even wiping out some age-old job descriptions altogether.
Customer Journey Map: Why The CIO And CMO Must Collaborate
If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know.
3 Ways Change and Innovation Drives Digital Transformation
It is a widely accepted fact that companies who are resistant to change cannot compete with those who accept rapid change. Think about where your company was a year ago. What about six months ago? Last month? Have you changed? Have you innovated? If you haven’t you’re going to fall behind the competition, because I firmly believe change and innovation …
