Customer relationship management is essential for organizing the work processes of a business. Keep reading to learn how to choose the best-fit CRM solution.
If there’s one thing we can all agree on in the age of digital transformation, it’s this: there is so much data available about our customers.
If customer experience is the center of digital transformation, customer relationship management (CRM) must be central to managing that experience. The following are a few ways companies are using AI with their CRM platforms to improve customer management and how software companies are creating solutions to meet the needs of their customers.
Voice technology is about to become a big component to powering CRM with companies like Salesforce and Microsoft betting on the impact of voice technology, AI and chatbots for CRM.
These tools will help you figure out which metrics to focus on and what to do with the insights you gain when creating your data-driven marketing strategy.