Customer relationship management is essential for organizing the work processes of a business. Keep reading to learn how to choose the best-fit CRM solution.
Customer Data Platforms: Why They’ll Make a Difference in Your Business
If there’s one thing we can all agree on in the age of digital transformation, it’s this: there is so much data available about our customers.
4 Signs Your Digital Marketing Strategy is Antiquated
Your digital marketing strategy requires continuous monitoring. When was the last time yours had an overhaul? Let’s take a look.
Why You Want to Keep Your Data Models Fresh
Data models enable us to organize variables of information. Here’s what you need to create your data model and keep it fresh.
Voice Technology and CRM: A New Partnership?
Voice technology is about to become a big component to powering CRM with companies like Salesforce and Microsoft betting on the impact of voice technology, AI and chatbots for CRM.
5 Tools to Use in Your Data-Driven Marketing Strategy
These tools will help you figure out which metrics to focus on and what to do with the insights you gain when creating your data-driven marketing strategy.
How to Build Your Agency’s New Business Machine Without Over-Hiring or Over-Automating
When it comes to sales, marketing agencies are at least 20 years behind the most cutting-edge industries. According to a Hubspot survey, 44 percent of agencies don’t use a CRM, 42 percent haven’t defined their ideal client, and 90 percent describe referrals and word of mouth as their new business machine. It’s understandable. Historically, agencies were helmed by creatives. In …
Want Better Customer Experience? Combine CRM And Customer Feedback
If you are not focused on receiving and using customer feedback, you are missing out on an amazing growth tool. Gathering feedback throughout the entire customer journey is of great importance to the buyer life cycle, marketing campaigns and the entire customer experience. Integrating your CRM and customer feedback could be the secret to your success. According to a recent …
