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Exploring The State Of Customer Data Platforms

In Leadership by Daniel NewmanApril 27, 2021Leave a Comment

According to a new “State of the CDP” report from Treasure Data, CDPs are becoming a valuable member of the marketing team, but integration and adoption continue to present challenges as companies seek to better understand customers and deliver more personalized experiences.

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What IT Leaders Need to Know about CDP Adoption

In Marketing, Technology by Daniel NewmanJuly 27, 2020Leave a Comment

CDPs are gaining popularity as companies look to better utilize all available data to deliver customer experiences. IT must work in lock-step with the business and data science teams to make this happen.

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