Do you understand the impact that peer reviews make on the customer buying journey, including the B2B purchase journey? Here’s what you need to know.
Responding to Two Growth Hacks that Dominated the Decade
In what ways have small businesses utilized modern growth hacks in the last decade in order to find paths to rapid growth in a crowded market?
Engage More Customers with Account Based Marketing and Journey Mapping
Explore the interplay between account-based marketing and customer journey mapping and how to use them together to increase customer engagement.
Make Your Marketing & Sales Playbook a Powerful Alignment Tool
Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, the Internet, mobility and virtualization, and changing business models only compound the problem. Trying to tighten the …
Customer Experience Fuels Today’s Retail [Report]
There was a time when retailing was a relatively straightforward process. Open a store, stock the shelves, advertise, and sell. In today’s rapidly evolving retail landscape, however, the digitally-immersed consumer has different expectations and there’s no question that customer experience fuels today’s retail. Consumers no longer just shop in stores, and they no longer just want to shop online. What …
