Some companies are leading the push for better data privacy and are being rewarded with customer loyalty. Here are the standouts you might not have heard about.
What Should CMOs Focus On In 2021?
Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.
The Impact of Peer Engagement of the Customer Buying Journey
Do you understand the impact that peer reviews make on the customer buying journey, including the B2B purchase journey? Here’s what you need to know.
8 Best Practices to Create an Effective Customer Journey Map
Creating a customer journey map enables you to visualize the path your customers enabling you to make better connections and ultimately more sales.
4 Key Customer Experience Metrics Brands Should Be Tracking
As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied and connected to brands. Here are 4 metrics brands should keep their eyes on.
Connect Customer Engagement to the Purchasing Process
It is worthwhile to develop customer engagement strategies that focus on creating a positive and consistent online and offline customer experiences.
4 Signs Your Digital Marketing Strategy is Antiquated
Your digital marketing strategy requires continuous monitoring. When was the last time yours had an overhaul? Let’s take a look.
How Do Events Fit in Corporate Marketing? Eight Intriguing Women in Event Tech Share Insights
Eight event planning professionals share their thoughts on how live events are viewed with corporate marketing departments — and how they should be treated.
7 Reasons Why It’s the Best Time Ever to be a B2B Marketer
“It was the best of times, it was the worst of times,” wrote Charles Dickens in his oft-quoted opening lines of A Tale of Two Cities. While the story is set in late 18th century London and Paris, that description could refer to the state of B2B marketing today. B2B marketers face unprecedented challenges, obstacles, and expectations. Yet they also …
Customer Experience Fuels Today’s Retail [Report]
There was a time when retailing was a relatively straightforward process. Open a store, stock the shelves, advertise, and sell. In today’s rapidly evolving retail landscape, however, the digitally-immersed consumer has different expectations and there’s no question that customer experience fuels today’s retail. Consumers no longer just shop in stores, and they no longer just want to shop online. What …
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