Some companies are leading the push for better data privacy and are being rewarded with customer loyalty. Here are the standouts you might not have heard about.
Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.
Do you understand the impact that peer reviews make on the customer buying journey, including the B2B purchase journey? Here’s what you need to know.
Creating a customer journey map enables you to visualize the path your customers enabling you to make better connections and ultimately more sales.
As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied and connected to brands. Here are 4 metrics brands should keep their eyes on.
It is worthwhile to develop customer engagement strategies that focus on creating a positive and consistent online and offline customer experiences.
Your digital marketing strategy requires continuous monitoring. When was the last time yours had an overhaul? Let’s take a look.
Eight event planning professionals share their thoughts on how live events are viewed with corporate marketing departments — and how they should be treated.
“It was the best of times, it was the worst of times,” wrote Charles Dickens in his oft-quoted opening lines of A Tale of Two Cities. While the story is set in late 18th century London and Paris, that description could refer to the state of B2B marketing today. B2B marketers face unprecedented challenges, obstacles, and expectations. Yet they also …
There was a time when retailing was a relatively straightforward process. Open a store, stock the shelves, advertise, and sell. In today’s rapidly evolving retail landscape, however, the digitally-immersed consumer has different expectations and there’s no question that customer experience fuels today’s retail. Consumers no longer just shop in stores, and they no longer just want to shop online. What …
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