If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know.
Engage More Customers with Account Based Marketing and Journey Mapping
Explore the interplay between account-based marketing and customer journey mapping and how to use them together to increase customer engagement.
Analyzing Your Customer Journey
If you don’t understand your customer journey, then you can’t effectively target your customer. Here’s why businesses need to analyze their customer journeys.
