Most companies struggle with software adoption. The application of data and the utilization of a growing category of digital adoption platforms can streamline the deployment of software and successful employee adoption across the enterprise.
3 Opportunities For CMOs To Capitalize On In 2021
As we head out of the 2020 pandemic, slowly, what are key opportunities that CMOs can capitalize on?
Honesty, Transparency, and Data Collection: Improving Customer Trust and Loyalty
Some companies are leading the push for better data privacy and are being rewarded with customer loyalty. Here are the standouts you might not have heard about.
Amazon Invests Big In People Amidst The Pandemic-Why This Is Good For Its Brand
Amazon has made large hiring and upskilling investments throughout the global pandemic. This has led to more than 100,000 jobs. Why these investments are good for the future of Amazon and its overall brand affinity.
Top 10 Digital Transformation Trends for 2021
What will the biggest tech and digital transformation trends be for 2021? In this piece we highlight 10 of the biggest trends that will impact the way we work, live and communicate in the coming year.
How Tech Is Leading A Marketing Comeback Following The Pandemic Driven Slowdown
After COVID-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a focus on investing in their customers.
4 Key Customer Experience Metrics Brands Should Be Tracking
As we continue to deal with the pandemic, companies have to continue to deliver great customer experience. This starts by utilizing data and tools that eliminate friction and keep customers satisfied and connected to brands. Here are 4 metrics brands should keep their eyes on.
How Automation, AI And Analytics Are Driving Martech Amidst Market Challenges
There has been a lot of talk about the importance of the marketing stack in providing personalization and automation that will improve and enhance customer experience. Here are some insights on how Martech is enabling enterprises to overcome market challenges.
Want Digital Transformation? Encourage Continuous Learning for All Employees
Recently, we’ve seen upskilling and retraining programs emerge in workforces across the globe. Companies are taking the time to help their employees learn new skills for new positions as new technology emerges. This is great, don’t get me wrong, but I think we need to focus more on continuous learning for all employees. This definitely would work in conjunction with …
Increase of Digital Recruitment Tools: What You Need to Know
It used to be that the job candidates who cleaned up well on paper were the first to be called for the big interview. But these days, a whole slew of advanced digital recruitment tools are changing how recruiters seek candidates—find candidates—and even keep them in the company talent pipeline, regardless of hiring status. In fact, I have some frightening …
