Especially when it comes to B2B, email marketing is profitable and productive – if you know what you are doing and how to assimilate the latest trends into your strategy.
5+ Reasons Your Email Marketing Strategy Isn’t Working
Many businesses feel that email marketing has lost its edge as an efficient way to win over customers and generate new business—but they would be wrong. While deliverability and readability of marketing emails have fallen and automated spam filters and Gmail’s Promotions Folder, it’s true that marketers face big challenges in reaching customers. That doesn’t mean that email marketing isn’t …
