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5+ Reasons Your Email Marketing Strategy Isn’t Working

In Marketing by Callum MundineLeave a Comment

Many businesses feel that email marketing has lost its edge as an efficient way to win over customers and generate new business—but they would be wrong. While deliverability and readability of marketing emails have fallen and automated spam filters and Gmail’s Promotions Folder, it’s true that marketers face big challenges in reaching customers. That doesn’t mean that email marketing isn’t …

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StatReport: Mobile’s Impact on Email Marketing 

In Market Research by Shawn ElledgeLeave a Comment

I believe email marketing is important, and I often discuss the role it should play in your business toolkit. I’ve written about how to craft the perfect email and send it to the right people at the right time. With little overhead and exponential gains, all businesses should focus energy on their email marketing campaigns. It would be an obvious …