Learn how to improve all of your email marketing campaigns by using storytelling in these 6 easy to use steps for success!
How Your Competitors Will Shift Their Digital Marketing Strategy in the Next 2 Years
Learning how your competitors plan to spend their digital marketing budget in the next few years will better prepare you. Here’s what you need to know.
5+ Reasons Your Email Marketing Strategy Isn’t Working
Many businesses feel that email marketing has lost its edge as an efficient way to win over customers and generate new business—but they would be wrong. While deliverability and readability of marketing emails have fallen and automated spam filters and Gmail’s Promotions Folder, it’s true that marketers face big challenges in reaching customers. That doesn’t mean that email marketing isn’t …
Email Marketing Best Practices for Deliverability
Make sure your emails are reaching your customers! Here are some best practices for email deliverability to help you avoid the spam folder.
How Email Personalization Helps Marketers Acquire and Nurture Leads
Email personalization plays a big role in marketers’ ability to acquire and nurture leads. Here’s how to pull that off.
Why Personalization and Adaptability are Key in Marketing
While data should be a vital part of your marketing strategy, don’t forget that it’s really about personalization and adaptability. These brands are doing it right.
How Dynamic Email Targeting Will Change Everything
Email marketing, once viewed as something of a pioneer in segmentation and personalization, has largely remained an essential, if unexciting part of the marketer’s toolbox, despite the disruptive innovation that we have seen in other marketing channels. Now though, email looks set to take center stage once again as marketers explore how to use real-time data to serve dynamically targeted …
Two Simple Steps to Win More Customers with B2B Email Marketing
We’re closing in on the halfway mark for 2017. Are your B2B email campaigns delivering the results you set out to achieve? Now is the time to make any necessary course corrections to stay on track for the rest of the year. If your focus is growing your customer base, the changes you make may come down to two simple …
Email Marketing is Alive and Well as Volumes Increase and Kinetic Excites [Report]
Despite being one of the Internet’s oldest forms of marketing communication, email is very far from dying out according to the latest Email Marketing Benchmark Report from Experian. In fact, email marketing appears to be alive and kicking with increased volumes, stable engagement rates, and the introduction of innovative kinetic content techniques, suggesting an exciting future for the email channel. …
StatReport: Mobile’s Impact on Email Marketing
I believe email marketing is important, and I often discuss the role it should play in your business toolkit. I’ve written about how to craft the perfect email and send it to the right people at the right time. With little overhead and exponential gains, all businesses should focus energy on their email marketing campaigns. It would be an obvious …
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