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Email Marketing—The Cornerstone of Your Lead Generation Program 

In Market Research by Shawn Elledge4 Comments

In my business, we often talk about the best way to generate leads. This is, after all, how we get customers in the door and clamoring for our product or service. There are several ways to generate leads—inbound and outbound strategies, content creation, and social media. These all have their place in your marketing toolbox, but there’s a single cornerstone …

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Want more ROI from your email marketing in 2017? Read this.

In Market Research by Shawn ElledgeLeave a Comment

Oh, you thought email was dead? Quite the contrary. Email is a valuable tool for marketers, serving as a cost-effective channel for supporting lead gen and lead nurturing. In addition, email provides a pathway for continued audience engagement—a must in an age when consumers are more mobile and empowered than ever before. Need proof? A recent Econsultantcy report found email …