Some companies are leading the push for better data privacy and are being rewarded with customer loyalty. Here are the standouts you might not have heard about.
5 Ways The Pandemic Has Changed Digital Marketing
How the global COVID-19 pandemic has changed the world of digital marketing. Find out from this insightful analysis supported with examples.
Connect Customer Engagement to the Purchasing Process
It is worthwhile to develop customer engagement strategies that focus on creating a positive and consistent online and offline customer experiences.
Google Slashes Its Marketing Budget: What Does This Mean?
Google came out recently announcing that it is cutting its marketing budget in half for the remainder of 2020. What can we expect from this announcement?
Responding to Two Growth Hacks that Dominated the Decade
In what ways have small businesses utilized modern growth hacks in the last decade in order to find paths to rapid growth in a crowded market?
Is Facebook done? No. Not yet anyway. But the social network is skating on very thin ice
Many of you have asked for my opinion on the Facebook and Cambridge Analytica data scandal and what it means for the future of Facebook so here it is: No company can survive very long without its customers’ (or users’) trust. Banks, insurance companies, retailers, hotels… it doesn’t matter: Lose your customers’ trust, and they will take their business elsewhere. …
