View Post

How to Create Content Regularly and Never Burn Out

In Marketing by Ann SmartyLeave a Comment

Content creation is a tough process to scale. Your team always needs to come up with unique and searchable angles and it’s too easy to lose inspiration. So how do you create content regularly for your corporate blog? Here are my own tips: Update Existing Content Now Needing New Information What about old content that is based around a subject …

View Post

Why Your Brand Needs to Find the Social Promoters

In Social Media Strategy by Shelly Kramer1 Comment

Influencer marketing is all the rage, but in too many instances, brands get this wrong. A big follower base on a particular channel, or a certain amount of website traffic does not a successful influencer make. Influence, by its definition, means the ability to get people to do something. Vanity metrics like friend/follower counts, “likes,” or even traffic data doesn’t …