Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways.
Influencers can become a powerhouse for your on-site content as well making your content more trusted and actively shared. Here are a few tips for connecting with influencers.
If you’ve turned to marketing to an online crowd during these challenging times, try the following strategies to make it more effective.