B2B lead generation is hard enough when you’re a small business, but it gets much harder as you grow and need to scale – you can’t just cold call anymore. So, how do you do it? Here are some tips that can rev up your lead generation efforts and give you the results you need.
Using Social Media to Build Strong B2B Relationships
Social media is a useful tool for B2B businesses. Let’s take a look at how to construct and maintain B2B relationships.
Lead Generation Hacks: 6 Ways to Double Your Incoming Leads
No matter the type of business you run, whether it’s B2B or B2C, lead generation is a must. These 6 tips can help generate leads and potentially double your results.
LinkedIn: The Most Important Channel for B2B Marketers
As a B2B marketer you may consider LinkedIn nothing more than a job search site, but if that’s what you’re thinking, you’re dead wrong. While LinkedIn is without question the first place people go when they’re looking for a new job, the world’s biggest business social network is also a veritable powerhouse of business opportunities. Want to know why LinkedIn …
LinkedIn Video for B2B Brands is a No-Brainer
According to a study developed by LinkedIn, some 94 percent of B2B marketers report using LinkedIn as their number one social media channel for distributing content. Based on my personal experience working with many B2B brands, this is true. Sort of. If B2B brands are using social at all, sometimes they are using LinkedIn. Sometimes well, most times not so …
How to Use White Papers for Lead Generation
White papers are among the most effective lead generation tools, but you have to promote them in order to get results. Here’s what you need to know.
Can Artificial Intelligence Fuel Your Lead Generation Efforts?
Let’s play a little word association game. I say: Connecting with your audience and improving brand awareness. You say: Content and Social! I say: Staying competitive in a mobile world. You say: Digital transformation! I say: Revolutionizing B2B sales and lead generation. You say: Artificial intelligence! Wait . . . what? Yes, it’s true. Here’s why. Siri and Cortana, meet …