Sales teams reportedly use just 20 percent of sales enablement content originally created through the company’s marketing department. Here are a few tips to create content they will want to use.
Engage More Customers with Account Based Marketing and Journey Mapping
Explore the interplay between account-based marketing and customer journey mapping and how to use them together to increase customer engagement.
Make Your Marketing & Sales Playbook a Powerful Alignment Tool
Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, the Internet, mobility and virtualization, and changing business models only compound the problem. Trying to tighten the …
