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Marketing Automation: Table Stakes for Today’s Businesses

In Market Research by Shawn ElledgeLeave a Comment

Marketing automation is a rapidly growing field, with about 49 percent of companies currently adopting this technology. Usage grows to 55 percent with B2B companies—proof of its limitless potential for business-to-business brands. Marketing automation takes over repetitive business tasks such as posting on social media sites, sending emails, and generating fresh website content. The benefits of this technology are numerous—if …