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Key to B2B Success: Marketing Automation

In Market Research, Social Media Strategy, Technology by Shawn Elledge1 Comment

B2B companies are rapidly coming to the realization that marketing automation is table stakes in today’s business world. Marketing automation can deliver what marketers (and sales teams) and need most—ROI on marketing budget allocations and qualified leads in hand for sales teams. However, adopting and implementing marketing automation is rarely an easy undertaking. Let’s talk about why marketing automation is …