If you’ve turned to marketing to an online crowd during these challenging times, try the following strategies to make it more effective.
6 Ways to be Indispensible in Your Marketing Position
Rather than fighting against technology, accept that it is the way of the future. Within this paradigm, use these tips to be a value-adding employee, so as to ensure that you are indispensable in your marketing position.
If You Focus Your Marketing on Anything in 2020, It Should Be This
Do you use conversational marketing? Here’s why you should implement it into your marketing plans and strategy as soon as possible.
Focused on Customer Acquisition? Is Marketing Automation Part of Your Game Plan?
Everyone seems to want a piece of the marketing automation (MA) pie—probably because this pie is now worth an estimated $1.8 billion. That’s a 50 percent annual increase for the third year in a row. If your business focuses on customer acquisition, you need marketing automation in your game plan. Learn how to leverage this increasingly popular marketing tool to …
Marketing Automation: Table Stakes for Today’s Businesses
Marketing automation is a rapidly growing field, with about 49 percent of companies currently adopting this technology. Usage grows to 55 percent with B2B companies—proof of its limitless potential for business-to-business brands. Marketing automation takes over repetitive business tasks such as posting on social media sites, sending emails, and generating fresh website content. The benefits of this technology are numerous—if …
Are You Segmenting Your Lead Database? You Should Be—Here’s a FREE Guide to Show You How.
Are you a B2B marketer who loves data? Do you have a passion for generating and qualifying leads that result in more conversions for your company? Have you invested in technologies like Customer Relationship Management (CRM) and Marketing Automation Platforms (MAP) to facilitate those processes? If so, it sounds like you’re doing everything right—that is, as long as you’re practicing …
Key to B2B Success: Marketing Automation
B2B companies are rapidly coming to the realization that marketing automation is table stakes in today’s business world. Marketing automation can deliver what marketers (and sales teams) and need most—ROI on marketing budget allocations and qualified leads in hand for sales teams. However, adopting and implementing marketing automation is rarely an easy undertaking. Let’s talk about why marketing automation is …
