After COVID-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a focus on investing in their customers.
5+ Reasons Your Email Marketing Strategy Isn’t Working
Many businesses feel that email marketing has lost its edge as an efficient way to win over customers and generate new business—but they would be wrong. While deliverability and readability of marketing emails have fallen and automated spam filters and Gmail’s Promotions Folder, it’s true that marketers face big challenges in reaching customers. That doesn’t mean that email marketing isn’t …
How to Make Your MarTech Database Work for You
As a marketer, you understand the value of leveraging marketing technology (MarTech) to boost the efficacy of your processes, provide more consistent and personalized customer experiences, and drive conversions. You probably stay attuned to the trends surrounding marketing automation and other business imperatives in this digital age. Maybe you’ve even got a marketing technologist in-house (or are one yourself!) Everything I …
