There has been a lot of talk about the importance of the marketing stack in providing personalization and automation that will improve and enhance customer experience. Here are some insights on how Martech is enabling enterprises to overcome market challenges.
Are CDOs Replacing CMOs?
Are CDOs replacing CMOs? The truth is digital transformation itself is disrupting the entire way companies structure their businesses, even wiping out some age-old job descriptions altogether.
Why Marketing for Connection Instead of Sales Drives Conversions
As marketing and the way that customers engage with businesses evolve, conversion-based marketing is fading out. Instead, businesses are marketing for connection. Here’s what you need to know.
MarTech Role Finally Recognized as a Real Job
MarTech finally recognized as a real job — that and other stats on the state of Marketing and MarTech from the Gartner Marketing Technology Survey.
How to Make Your MarTech Database Work for You
As a marketer, you understand the value of leveraging marketing technology (MarTech) to boost the efficacy of your processes, provide more consistent and personalized customer experiences, and drive conversions. You probably stay attuned to the trends surrounding marketing automation and other business imperatives in this digital age. Maybe you’ve even got a marketing technologist in-house (or are one yourself!) Everything I …
Where SaaS CMOs are Spending Their Money
If you want to see how tech trends transition to action, follow the money. Here’s how SaaS CMOs are spending their budgets.