Apple’s changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMOs have a big task in front of them to continue to deliver best of class customer experiences.
What Should CMOs Focus On In 2021?
Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.
The Next Levels of Digital Transformation are Customer-Centric
By enriching the communication capabilities of Microsoft Dynamics 365 with tyntec connectors, businesses can create a seamless customer experience. Here’s how.
How Tech Is Leading A Marketing Comeback Following The Pandemic Driven Slowdown
After COVID-19 hit, many companies including Google made massive cuts to their marketing budgets, but a comeback is underway and tech companies are leading the way through investment and a focus on investing in their customers.
Leaning into Digital to Drive Demand when Face to Face is Impossible
What should companies be thinking about in their efforts to continue marketing and driving business during this time where traditional events and face-to-face meetings are impossible?
Walmart and Microsoft Partnership: What Will This Mean for Retail’s Digital Transformation?
When you think about e-commerce or who you might order from first when purchasing online, I’ll venture to guess that Amazon comes to mind first. Afterall, the company has been dominating the retail industry and disrupting several other industries in its quest for dominance. But what Amazon probably isn’t ready for is competition. The Walmart and Microsoft partnership announced last …
