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Focused on Customer Acquisition? Is Marketing Automation Part of Your Game Plan?

In Mobile by Shawn ElledgeLeave a Comment

Everyone seems to want a piece of the marketing automation (MA) pie—probably because this pie is now worth an estimated $1.8 billion. That’s a 50 percent annual increase for the third year in a row. If your business focuses on customer acquisition, you need marketing automation in your game plan. Learn how to leverage this increasingly popular marketing tool to …

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Omni-Channel: The Critical Role Mobile Plays

In Mobile, Technology by Daniel NewmanLeave a Comment

All thoughts and opinions are my own. Omni-channel is a hot topic that’s getting a lot of attention these days from brands worldwide. And, why not? Buying has changed since the dawn of the omni-channel shopper. Today, it can take months for someone to decide to buy, a process that can connect them to a brand in person, online, or …