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Omnichannel: Understanding the New Customer Journey

In Technology by Shelly KramerLeave a Comment

The balance of power has shifted subtly over the last few years in the B2B market. From a situation where sellers were once pretty much in control of the buyer’s journey through a limited number of channels, we have seen the rise of the self-directed, sophisticated B2B buyer who has a plethora of available channels, and who wants to be …