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Remarketing vs. Retargeting: What They Are, Why You Need Them

In Social Media Strategy by Shelly Kramer1 Comment

Today’s consumers are digital creatures, so for brands, capitalizing on the connection and conversion opportunities provided by mobility is key. Remarketing and retargeting are two common and highly effective ways marketers generate and nurture leads. Although the strategies are often discussed as though they’re interchangeable, the truth is remarketing and retargeting are two different animals. Let’s explore what they are, …