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How to Build Your Agency’s New Business Machine Without Over-Hiring or Over-Automating

In HR Tech by Dan EnglanderLeave a Comment

When it comes to sales, marketing agencies are at least 20 years behind the most cutting-edge industries. According to a Hubspot survey, 44 percent of agencies don’t use a CRM, 42 percent haven’t defined their ideal client, and 90 percent describe referrals and word of mouth as their new business machine. It’s understandable. Historically, agencies were helmed by creatives. In …