Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.
The Benefits (& Limitations) of Marketing Automation
Are you looking for the best way to include marketing automation in your business operations? If yes, here’s the info you should know before you get started.
How to Choose the Right CRM for Your Business in 2020
Customer relationship management is essential for organizing the work processes of a business. Keep reading to learn how to choose the best-fit CRM solution.
Customer Data Platforms: Why They’ll Make a Difference in Your Business
If there’s one thing we can all agree on in the age of digital transformation, it’s this: there is so much data available about our customers.
Say Yes to Success: Marketers Must Like Metrics
Marketers use metrics every day in determining the effectiveness of campaigns and programs so it makes sense that marketers must like math!
AI and CRM: Will Customer Management Get Easier?
If customer experience is the center of digital transformation, customer relationship management (CRM) must be central to managing that experience. The following are a few ways companies are using AI with their CRM platforms to improve customer management and how software companies are creating solutions to meet the needs of their customers.
