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Why Your Brand Needs to Find the Social Promoters

In Social Media Strategy by Shelly Kramer1 Comment

Influencer marketing is all the rage, but in too many instances, brands get this wrong. A big follower base on a particular channel, or a certain amount of website traffic does not a successful influencer make. Influence, by its definition, means the ability to get people to do something. Vanity metrics like friend/follower counts, “likes,” or even traffic data doesn’t …