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Generation Z: Teens, Tech, and What the Future Holds

In Market Research, Mobile, Technology by Shelly Kramer3 Comments

I abhor sweeping generalizations and tossing all members of a demographic group into a stereotype. While the reality is that it is not uncommon for people in certain age groups to have distinct preferences, interests, and tendencies, this doesn’t necessarily apply to all in that age group, and there are exceptions in every instance. But, whether you’re a marketer, a …