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Want To Sell More? Online Events and Webcasts Could be the Content B2B Marketers are Missing.

In Market Research by Shelly KramerLeave a Comment

The cornerstone of B2B marketing is giving prospective customers what they need, when they need it. This helps them find the information and resources they need and, equally as important, it helps B2B marketing teams move those prospects along through the sales process, ultimately ending with a handoff to the sales team and the holy grail—conversion. It probably goes without …