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B2B Marketing Automation: The Good, The Bad, and The Reality

In Market Research, Social Media Strategy by Eric VidalLeave a Comment

B2B marketing automation is hot right now. In fact, a recent report valued the systems revenue in the U.S. market at $1.8 billion—a 50 percent year-over-year increase for the third year in a row. Let’s explore the trends behind the growth, what challenges are facing the industry, and what it all means for your business. The Good  Marketing automation simply …