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What B2B Buyers Want from Vendors [Report]

In Leadership by Shelly KramerLeave a Comment

What do B2B buyers want from vendors? Great question. I can tell you from personal experience that what we do not want is accepting a LinkedIn connection request and immediately getting a sales pitch. That? Bad form. In today’s digital first, customer-centric business landscape, B2B vendors would do well to step back from the standard business-as-usual, ‘we’ve always done it …