View Post

MarTech Trends: A Look at How Marketing Leaders Are Using Marketing Technologies

In by Eric Vidal

It’s estimated that the martech solutions market has grown from less than 200 solutions in 2011 to almost 5,000 in 2017. Why? The same reason any market grows: increased demand. So there are more than 5,000 marketing technology (martech) vendors selling, developing, and evolving solutions to make marketing leaders’ lives easier—and their jobs more impactful. But despite the proliferation of …