Do you know what social listening is and, more importantly, what the top business uses are for social listening? What if we can show you how social listening can change everything about your ability to quickly evaluate your marketing strategies and, more how to more effectively get the ROI you need from social? In Fast Track to Strategic Insights with Strategic Social Listening, we’re excited to partner with Wendy Scherer from the Social Studies Group, one of the foremost experts in social insights and data analysis to show you exactly that.
Join us on ON DEMAND, and you’ll walk away from this this webinar knowing how to:
- Understand your target audience and industry to uncover opportunities for positioning, marketing, product development, and other strategic planning.
- Measure and monitor consumer and B2B conversations—content, attitude, and sentiment.
- Identify industry and competitive intelligence and put it to use for your brand.
And the best part? It doesn’t have to cost a fortune—not if you’re smart about it. That’s why Wendy is part of our webinar program—there’s no one smarter when it comes to this topic.
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(see all)List of Speakers
Shelly Kramer
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Shelly Kramer is a Principal Analyst and Founding Partner of Futurum Research, the President of Broadsuite Media Group, and the CEO of V3 Broadsuite. A serial entrepreneur with a technology centric focus, she has worked with some of the world’s largest brands to lead them into the digital space, embrace disruption and the reality of the connected customer, and help navigate the process of Digital Transformation. Her knowledge of Big Data, the Internet of Things (IoT), Mobility, Cloud, and Collaboration, and her work with CMOs, CIOs, CXOs, and more, mean that her insights on innovation, disruption, customer experience, and transformation aren’t based on hypothesis—they’re based on real world experience and real world success. Kramer has two books in development: one on customer experience and the other on B2B lead generation strategies. Her blog has long been recognized as one of the best on strategy and marketing and she’s a contributing writer to CMO.com and a variety of other online publications. She’s a transplanted New Yorker living in the Midwest, a sought-after speaker, and a member of various advisory boards of both for profit and non-profit entities.
Wendy Goldman Scherer
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Wendy knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. To address the market need for finding and digesting complex business research, she founded Scherer Cybrarian in 1995. The business grew and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loved the most was the emerging world of social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) As this segment grew, it became apparent that this specialty could stand on its own to grow and change with the times. And so, The Social Studies Group was born in 2009.
We all know that social media monitoring, research and analysis have integral roles in the strategy and implementation process for many agencies and brands. The tools have become extremely sophisticated and the specialty is in a constant state of change and, trust me, Wendy keeps up. She leads the strategy team and has been working with clients for many years now on social media monitoring and analysis and, best of all, netnography (virtual ethnography) and linguistics studies.
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